Durex

Durex

Durex

Many Indians are too embarrassed to say the word "condom" when buying one, using slang like "Umbrella" or "Cap" instead.

Many Indians are too embarrassed to say the word "condom" when buying one, using slang like "Umbrella" or "Cap" instead.

Many Indians are too embarrassed to say the word "condom" when buying one, using slang like "Umbrella" or "Cap" instead.

So, to get them comfortable with condoms, Durex is getting Indians to:

So, to get them comfortable with condoms, Durex is getting Indians to:

So, to get them comfortable with condoms, Durex is getting Indians to:

OOH in the streets of Mumbai

OOH in the streets of Mumbai

OOH in the streets of Mumbai

Say "condom" to get 50% off.

Use slang like "umbrella" or "cap", and get a Durex Umbrella and Cap.

Say "condom" to get 50% off.

Use slang like "umbrella" or "cap", and get a Durex Umbrella and Cap.

Say "condom" to get 50% off.

Use slang like "umbrella" or "cap", and get a Durex Umbrella and Cap.

Search for condoms using speech to text on the DUNZO delivery app, and get Durex at 50% off.

Search for condoms using speech to text on the DUNZO delivery app, and get Durex at 50% off.

Search for condoms using speech to text on the DUNZO delivery app, and get Durex at 50% off.

Concert-goers at SUNBURN can shout condom at the Durex stage and get special Durex packs, and win VIP Festival upgrades.

Concert-goers at SUNBURN can shout condom at the Durex stage and get special Durex packs, and win VIP Festival upgrades.

Concert-goers at SUNBURN can shout condom at the Durex stage and get special Durex packs, and win VIP Festival upgrades.

Art Director: Tanmay Kumar, MaAsherhek

Art Director: Tanmay Kumar, MaAsherhek

Art Director: Tanmay Kumar, MaAsherhek

Strategist: Agrim Prakash

Strategist: Agrim Prakash

Strategist: Agrim Prakash

ScareBnB

AirBnb

ScareBnB

AirBnb

ScareBnB

AirBnb

ScareBnB

AirBnb

For Tasteful Drinkers

Perrier

For Tasteful Drinkers

Perrier

For Tasteful Drinkers

Perrier

For Tasteful Drinkers

Perrier

Go Big

Osprey Backpacks

Go Big

Osprey Backpacks

Go Big

Osprey Backpacks

Go Big

Osprey Backpacks

No Business Too Small

UPS

No Business Too Small

UPS

No Business Too Small

UPS

No Business Too Small

UPS

The Bestest Shoe Store

Kids Footlocker

The Bestest Shoe Store

Kids Footlocker

The Bestest Shoe Store

Kids Footlocker

The Bestest Shoe Store

Kids Footlocker

Phone, Wallet, Keys

Apple Watch

Phone, Wallet, Keys

Apple Watch

Phone, Wallet, Keys

Apple Watch

Phone, Wallet, Keys

Apple Watch

News From The World

CONAN, TBS

News From The World

CONAN, TBS

News From The World

CONAN, TBS

News From The World

CONAN, TBS

A Writer Writes

Me

A Writer Writes

Me

A Writer Writes

Me

A Writer Writes

Me

New Blood Winner

2024

New Blood Winner

2024

New Blood Winner

2024