CR7

CR7

CR7

I have been a Cristiano Ronaldo hater for 17 long years.

I have been a Cristiano Ronaldo hater for 17 long years.

I have been a Cristiano Ronaldo hater for 17 long years.

And I feel like I'll have to keep on hating for 17 more, 'cause the guy just refuses to give up.

This World Cup Summer, we celebrated his never-ending career by making his own Chinese character! Based on his iconic celebration! (God I hate that celebration but it's so goddamn cool.)

And I feel like I'll have to keep on hating for 17 more, 'cause the guy just refuses to give up.

This World Cup Summer, we celebrated his never-ending career by making his own Chinese character! Based on his iconic celebration! (God I hate that celebration but it's so goddamn cool.)

And I feel like I'll have to keep on hating for 17 more, 'cause the guy just refuses to give up.

This World Cup Summer, we celebrated his never-ending career by making his own Chinese character! Based on his iconic celebration! (God I hate that celebration but it's so goddamn cool.)

SIU — PLAY FOREVER.

SIU — PLAY FOREVER.

SIU — PLAY FOREVER.

The Never Ending Movie Franchise

The Never Ending Movie Franchise

The Never Ending Movie Franchise

Nike was all in on Hollywood madness for World Cup 2026.

So here in China, we made CR7 his own movie franchise about how he manages to Play Forever.

Nike was all in on Hollywood madness for World Cup 2026.

So here in China, we made CR7 his own movie franchise about how he manages to Play Forever.

Nike was all in on Hollywood madness for World Cup 2026.

So here in China, we made CR7 his own movie franchise about how he manages to Play Forever.

Video thumbnail
Video thumbnail

The Cathay Premier

The Cathay Premier

The Cathay Premier

And before Portugal's first World Cup game,

We had a movie premier event at Shanghai's iconic Cathay Theater, where CR7 fans got to experience all the insane things CR7 does to stay in top shape.

Cryotherapy, every day? Insane athlete, can't help but respect it.

And before Portugal's first World Cup game,

We had a movie premier event at Shanghai's iconic Cathay Theater, where CR7 fans got to experience all the insane things CR7 does to stay in top shape.

Cryotherapy, every day? Insane athlete, can't help but respect it.

And before Portugal's first World Cup game,

We had a movie premier event at Shanghai's iconic Cathay Theater, where CR7 fans got to experience all the insane things CR7 does to stay in top shape.

Cryotherapy, every day? Insane athlete, can't help but respect it.

Franchise Posters

Franchise Posters

Franchise Posters

7 posters. 7 reasons why he has played forever.

7 posters. 7 reasons why he has played forever.

7 posters. 7 reasons why he has played forever.

Diet

NO TIME FOR INDULGENCE: WINNING IS SWEET ENOUGH.

Diet

NO TIME FOR INDULGENCE: WINNING IS SWEET ENOUGH.

Diet

NO TIME FOR INDULGENCE: WINNING IS SWEET ENOUGH.

Elite Physique

BUILT TO LAST: AGE CAN'T CATCH UP TO HIS LEGS.

Elite Physique

BUILT TO LAST: AGE CAN'T CATCH UP TO HIS LEGS.

Elite Physique

BUILT TO LAST: AGE CAN'T CATCH UP TO HIS LEGS.

Rest

SLEEPING GOAT: AWAKEN STRONGER, SCARIER.

Rest

SLEEPING GOAT: AWAKEN STRONGER, SCARIER.

Rest

SLEEPING GOAT: AWAKEN STRONGER, SCARIER.

Mentality

MIND OF STEEL: GIVE UP ON GIVING UP.

Mentality

MIND OF STEEL: GIVE UP ON GIVING UP.

Mentality

MIND OF STEEL: GIVE UP ON GIVING UP.

Cryotherapy

INTO THE CRYO CHAMBER: THE MAN WHO FROZE TIME.

Cryotherapy

INTO THE CRYO CHAMBER: THE MAN WHO FROZE TIME.

Cryotherapy

INTO THE CRYO CHAMBER: THE MAN WHO FROZE TIME.

Unrelenting Drive

UNFINISHED BUSINESS: 973 ISN'T ENOUGH.

Unrelenting Drive

UNFINISHED BUSINESS: 973 ISN'T ENOUGH.

Unrelenting Drive

UNFINISHED BUSINESS: 973 ISN'T ENOUGH.

Football IQ

THE FINAL THIRD PHILOSOPHER: OUTSMART. OUTSCORE.

Football IQ

THE FINAL THIRD PHILOSOPHER: OUTSMART. OUTSCORE.

Football IQ

THE FINAL THIRD PHILOSOPHER: OUTSMART. OUTSCORE.

My role

My role

My role

Writer.

Such a fun project from concept to finish. Sure, I'm a Messi fan.

And sure, I flinched any time someone mentioned "GOAT" in the meeting room.

But to work on an absolute great of the game I love, was a dream.

Writer.

Such a fun project from concept to finish. Sure, I'm a Messi fan.

And sure, I flinched any time someone mentioned "GOAT" in the meeting room.

But to work on an absolute great of the game I love, was a dream.

Writer.

Such a fun project from concept to finish. Sure, I'm a Messi fan.

And sure, I flinched any time someone mentioned "GOAT" in the meeting room.

But to work on an absolute great of the game I love, was a dream.

CD: Ken Tsuchiya, Josh King

CD: Ken Tsuchiya, Josh King

CD: Ken Tsuchiya, Josh King

Creatives: Trane Chen, Alan Chung, Dongni Lu

Creatives: Trane Chen, Alan Chung, Dongni Lu

Creatives: Trane Chen, Alan Chung, Dongni Lu

Year Of The Mamba

Nike

Year Of The Mamba

Nike

Year Of The Mamba

Nike

Year Of The Mamba

Nike

Qinwen - This One's For Returns

Nike

Qinwen - This One's For Returns

Nike

Qinwen - This One's For Returns

Nike

Qinwen - This One's For Returns

Nike

Built For Fun

Ford

Built For Fun

Ford

Built For Fun

Ford

Built For Fun

Ford

Team China - Coming Soon

Nike

Team China - Coming Soon

Nike

Team China - Coming Soon

Nike

Team China - Coming Soon

Nike

Fancy Burger Unfancy Value

McDonald's

Fancy Burger Unfancy Value

McDonald's

Fancy Burger Unfancy Value

McDonald's

Fancy Burger Unfancy Value

McDonald's

News From The World

CONAN, TBS

News From The World

CONAN, TBS

News From The World

CONAN, TBS

News From The World

CONAN, TBS