In Memory Of Ideas
In Memory Of Ideas
In Memory Of Ideas
I love sitting down and coming with ideas!
I love sitting down and coming with ideas!
I love sitting down and coming with ideas!
Sometimes, they die. But I love them nonetheless.
Sometimes, they die. But I love them nonetheless.
Sometimes, they die. But I love them nonetheless.
Here are some of my favorites, resting peacefully in our decks.
Here are some of my favorites, resting peacefully in our decks.
Here are some of my favorites, resting peacefully in our decks.
World Cup Mbappé
World Cup Mbappé
World Cup Mbappé
If France won the World Cup, we had some heaters in our back pockets.
If France won the World Cup, we had some heaters in our back pockets.
If France won the World Cup, we had some heaters in our back pockets.
We found out there's a full scale Eiffel Tower replica in China…
We found out there's a full scale Eiffel Tower replica in China…
We found out there's a full scale Eiffel Tower replica in China…
U23 Football
U23 Football
U23 Football
One of the U23 Football players, Wang Yudong, is called "The Chinese Mbappé".
One of the U23 Football players, Wang Yudong, is called "The Chinese Mbappé".
One of the U23 Football players, Wang Yudong, is called "The Chinese Mbappé".
To show that it is their time now, we wanted to take over Nike stars.
Mbappé is the French Yudong.
To show that it is their time now, we wanted to take over Nike stars.
Mbappé is the French Yudong.
To show that it is their time now, we wanted to take over Nike stars.
Mbappé is the French Yudong.
Mbappé Arcadé
Mbappé Arcadé
Mbappé Arcadé
I swear I don't even like Mbappé (I'm a Barcelona fan) but he's an idea goldmine.
I swear I don't even like Mbappé (I'm a Barcelona fan) but he's an idea goldmine.
I swear I don't even like Mbappé (I'm a Barcelona fan) but he's an idea goldmine.
Another one from our World Cup deck. We wanted a cool activation Shanghai would show up for.
Another one from our World Cup deck. We wanted a cool activation Shanghai would show up for.
Another one from our World Cup deck. We wanted a cool activation Shanghai would show up for.
More U23
More U23
More U23
Li Hao, a goalkeeper known for his smarts and penalty saves.
Li Hao, a goalkeeper known for his smarts and penalty saves.
Li Hao, a goalkeeper known for his smarts and penalty saves.
And Peng Xiao, a defender who is a dual threat on attack too.
And Peng Xiao, a defender who is a dual threat on attack too.
And Peng Xiao, a defender who is a dual threat on attack too.
Againbappé?!
Againbappé?!
Againbappé?!
Gah.
Gah.
Gah.
We were hyped about this one and I guess a bit delusional about what it costs to make marble statues.
We were hyped about this one and I guess a bit delusional about what it costs to make marble statues.
We were hyped about this one and I guess a bit delusional about what it costs to make marble statues.
Zheng Qinwen
Zheng Qinwen
Zheng Qinwen
Pitched this line for Qinwen's return from injury at the Australian Open.
Also saw everyone in the agency legal department camped on the same slide for half an hour. Scary.
Pitched this line for Qinwen's return from injury at the Australian Open.
Also saw everyone in the agency legal department camped on the same slide for half an hour. Scary.
Pitched this line for Qinwen's return from injury at the Australian Open.
Also saw everyone in the agency legal department camped on the same slide for half an hour. Scary.
Churrger
Churrger
Churrger
My CCO emailed me. "Deba, if McDonald's had a Spanish menu what would you make?"
My CCO emailed me. "Deba, if McDonald's had a Spanish menu what would you make?"
My CCO emailed me. "Deba, if McDonald's had a Spanish menu what would you make?"
I'd make the Churrger.
I'd make the Churrger.
I'd make the Churrger.


















